At the heart of the EIM, there is a desire to help those with the greatest need. EIM wants to be part of the solution in reducing chronic diseases and obesity in communities that lack safe places to play and exercise, where fresh, healthy food is not easily accessible, and where community programs are not readily available. Minority populations in America - most notably African Americans, Latinos and Native Americans - face not only reduced access to medical care, but poor health outcomes and greater mortality rates.
However, underserved populations are not only limited to African Americans, Latinos and Native Americans, but also include:
- People with physical impairments
- Rural and inner city populations
- People in developing countries
- Undocumented immigrants and political refugees
- Members of the gay/lesbian, bisexual or transgender community
- Low income populations
- People with little or no formal education
Partially contributing to these problems are lower levels of physical activity (PA):
- Less than half (48%) of all adults meet the 2008 Physical Activity Guidelines.
- More specifically, non-Latino white adults (22.8%) are more likely to meet the 2008 Physical Activity Guidelines for aerobic and muscle-strengthening activity than non-Latino African American adults (17.3%) and Latino adults (14.4%).
- Furthermore, men (52.1%) are more likely than women (42.6%) to meet the 2008 Physical Activity Guidelines.
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